JF
Audio Subwoofers,
Stereo Equipment,
and Accessories
Identity
Standards
______________
2012
Edition
Introduction:
A Consistent Identity
This
document is intended to provide guidance for graphic designers as
they create documents and other materials for JF Audio’s
promotional and communication efforts. The institution’s goal in
communicating with external audiences is to clearly deliver a message
in an appealing manner while conveying a consistent identity.
The
concept of identity standards has become a time-honored method of
marketing and public relations. The most successful institutions,
from Fortune 500 companies to small businesses, have strengthened
their image by maintaining a set of guidelines that represent and
foster a cohesive unit.
This
document covers basic writing guidelines, including rules of style to
help authors and designers communicate with a broad audience. It also
covers proper usage of colors, fonts, logos and subsidiary marks
associated with JF Audio.
Members
of the JF Audio’s company take great pride in its image and are
grateful to those who work to maintain a high standard of
communications and marketing.
Typography
JF
Audio’s accepted fonts are Garamond
and Verdana,
which are to be used for the largest and most dominant typography of
a document. Secondary fonts that are accepted are Times
New Roman,
Georgia,
Arial,
Square721
BT,
and Helvetica.
To avoid the risk of producing a cluttered document, use Verdana
for heads and subheads, Garamond
for body text, and perhaps a secondary font for captions and tabular
material. If a computer does not have these fonts, users may contact
Computer Services to have them installed.
Colors
JF
Audio’s official colors are black and white. In creating documents,
usage of neutral colors such as black and gray also are permissible.
The following are rules and values of the colors acceptable to use
for JF Audio’s Colors:
RGB
Values CMYK Values
Red
— 0 Cyan — 0%
Green
— 0 or Magenta — 0%
Blue
— 0 Yellow — 0%
Black
— 100%
Red----
100 Cyan---100%
Green----
100 or Magenta----100%
Blue---
100 Yellow----100%
Black----0%
For
Web pages and other electronic material, the color code for JF Audio
is
Black #000000 and the code for white is #FFFFFF.
The
aforementioned colors are the only ones that should be used on
elements that represent the Company’s official logo. For example,
the words “JF Audio” on the cover or primary area of a document
is produced as the previously noted RGB and CMYK values, black or
white.
When
preparing color documents, designers often print a test page to
confirm the colors appear correctly on paper. Be careful about
filling a document with many different colors; a limited number of
colors will probably deliver the message more clearly.
Logos
and Signatures
Consistent
and prominent use of an institution’s logo is a vital factor in
developing brand identity. Following is information about the
acceptable use of JF Audio’s logos and other marks related to the
company. JF Audio’s official logo (Fig. 1) is designed to appear in
all college documents produced for an external audience, except those
featuring the spirit logo as a primary mark. Three versions are
available of JF Audio’s logo (Fig. 1, Fig. 2 and Fig. 3)
(Fig.2)
(Fig.3)
(Fig.
1) (Fig.2)
(Fig.3)
Incorrect
Logo Usage
It
is important to refrain from altering the logos or signatures. For
example, do not shade, shadow, screen, outline or fill them with
textures or photos. Do not crop, stretch or skew the logos and
signatures. The following are examples of incorrect logo usage.
Correct
Logo Usage
The
following are examples of correct logo usage.
On
a white background.
On
a colored background.
Stationeries,
Business Cards, and envelopes
Web
Design and Content
College
Relations is charged with oversight of material published at JF
Audio’s official site on the World Wide Web,
http://jfletchlives23.wix.com/fletcher#!home/mainPage
and its subordinate files. Individuals who want to be involved with
the development of pages on JF Audio’s site may contact lead
designer, Joshua Fletcher after obtaining approval from a supervisor.
The rules of JF Audio’s Identity Standards apply to digital files,
just as they do to those in print.
(Fig.1)
