JF Audio Subwoofers,

 

 

Stereo Equipment,

 

 

and Accessories

 

 

Identity

 

Standards

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2012 Edition

 

Updates can be seen at: http://jfletch.blogspot.com/

Introduction: A Consistent Identity

This document is intended to provide guidance for graphic designers as they create documents and other materials for JF Audio’s promotional and communication efforts. The institution’s goal in communicating with external audiences is to clearly deliver a message in an appealing manner while conveying a consistent identity.

The concept of identity standards has become a time-honored method of marketing and public relations. The most successful institutions, from Fortune 500 companies to small businesses, have strengthened their image by maintaining a set of guidelines that represent and foster a cohesive unit.

This document covers basic writing guidelines, including rules of style to help authors and designers communicate with a broad audience. It also covers proper usage of colors, fonts, logos and subsidiary marks associated with JF Audio.

Members of the JF Audio’s company take great pride in its image and are grateful to those who work to maintain a high standard of communications and marketing.

Typography

JF Audio’s accepted fonts are Garamond and Verdana, which are to be used for the largest and most dominant typography of a document. Secondary fonts that are accepted are Times New Roman, Georgia, Arial, Square721 BT, and Helvetica. To avoid the risk of producing a cluttered document, use Verdana for heads and subheads, Garamond for body text, and perhaps a secondary font for captions and tabular material. If a computer does not have these fonts, users may contact Computer Services to have them installed.

Colors

JF Audio’s official colors are black and white. In creating documents, usage of neutral colors such as black and gray also are permissible. The following are rules and values of the colors acceptable to use for JF Audio’s Colors:

RGB Values CMYK Values

Red — 0 Cyan — 0%
Green — 0 or Magenta — 0%
Blue — 0 Yellow — 0%
Black — 100%

Red---- 100 Cyan---100%
Green---- 100 or Magenta----100%
Blue--- 100 Yellow----100%
Black----0%

For Web pages and other electronic material, the color code for JF Audio

is Black #000000 and the code for white is #FFFFFF.

The aforementioned colors are the only ones that should be used on elements that represent the Company’s official logo. For example, the words “JF Audio” on the cover or primary area of a document is produced as the previously noted RGB and CMYK values, black or white.

When preparing color documents, designers often print a test page to confirm the colors appear correctly on paper. Be careful about filling a document with many different colors; a limited number of colors will probably deliver the message more clearly.

Logos and Signatures

Consistent and prominent use of an institution’s logo is a vital factor in developing brand identity. Following is information about the acceptable use of JF Audio’s logos and other marks related to the company. JF Audio’s official logo (Fig. 1) is designed to appear in all college documents produced for an external audience, except those featuring the spirit logo as a primary mark. Three versions are available of JF Audio’s logo (Fig. 1, Fig. 2 and Fig. 3)

(Fig.1)

(Fig.2)

(Fig.3)

(Fig. 1) (Fig.2) (Fig.3)

Incorrect Logo Usage

It is important to refrain from altering the logos or signatures. For example, do not shade, shadow, screen, outline or fill them with textures or photos. Do not crop, stretch or skew the logos and signatures. The following are examples of incorrect logo usage.

Correct Logo Usage

The following are examples of correct logo usage.

On a white background.

On a colored background.

 

Stationeries, Business Cards, and envelopes

Web Design and Content

College Relations is charged with oversight of material published at JF Audio’s official site on the World Wide Web, http://jfletchlives23.wix.com/fletcher#!home/mainPage and its subordinate files. Individuals who want to be involved with the development of pages on JF Audio’s site may contact lead designer, Joshua Fletcher after obtaining approval from a supervisor. The rules of JF Audio’s Identity Standards apply to digital files, just as they do to those in print.